In this inspiring episode of ‘In the BLK’, the multi-talented Rhett E. Butler explores his diverse career path spanning media, his ventures into the world of non-dairy gelato with Jolie Gelato, and his groundbreaking work in combat sports promotion. Delve into Rhett’s story of resilience, the power of storytelling, and how he is redefining success across industries.
Rhett’s Journey: From Wordsmith to Combat Sports Maestro
Sterling: Rhett, let’s delve into your remarkable journey. How did you navigate wearing multiple hats across diverse industries?
Rhett: Oh, my journey has been quite the adventure, Sterling. I’ve always felt like a chameleon, capable of adapting to various environments. Growing up, I discovered my flair for writing and storytelling, which led me to pursue a career in media. Despite setbacks in the journalism industry, I pivoted to event management, leveraging my knack for bringing people together. My experience in combat sports, particularly with the UFC, taught me valuable lessons in diplomacy and street smarts, propelling me to carve a niche in this aggressive business.
Jake Paul vs. Mike Tyson: An Expert Prediction
Sterling: Your insights into combat sports are invaluable. What’s your take on the upcoming Jake Paul vs. Mike Tyson match?
Rhett: Let me break it down for you, Sterling. While Jake Paul is driven and committed to boxing, he hasn’t faced someone like Mike Tyson. Tyson’s mastery of old-school boxing, coupled with his ferocity, will likely overwhelm Paul. I predict Tyson will teach Paul a lesson in resilience and pain, although Paul may clinch a win by decision.
From Combat Sports to Gelato: A Surprising Transition
Sterling: Rhett, your transition from combat sports to founding a gelato business is fascinating. How did that happen?
Rhett: It all started with a desire for dairy-free desserts. As lactose intolerant, I craved flavorful treats that didn’t remind me of my allergy. While living in sweltering Las Vegas, I experimented with making gelato and received rave reviews. Recognizing the potential, I turned my passion into a business venture, ultimately securing investments and expanding our presence in grocery stores and delivery platforms.
Breaking Barriers in Combat Sports: Shine Fight Promotions
Sterling: You co-founded Shine Fight Promotions, the first African-American-owned MMA promotion on pay-per-view. Can you share some insights into your challenges and the significance of this achievement?
Rhett: Building Shine Fight Promotions was monumental, especially in an industry steeped in rural white culture. We encountered skepticism and criticism, with some questioning our choice of company name. Despite the hurdles, we persevered, assembling a formidable team and producing exceptional fight cards. Our journey underscored the need for diversity and representation in combat sports, inspiring future generations to pursue their dreams regardless of obstacles.
Reflecting on New York and Howard University: Shaping Success
Sterling: Rhett, you’ve lived in various cities, including New York and Washington, D.C. How did these experiences shape your journey?
Rhett: New York instilled in me a drive for excellence and resilience in a competitive environment. However, Howard University and the DMV area truly nurtured my growth. Howard’s emphasis on academic rigor, cultural pride, and community engagement shaped my character and prepared me for the challenges of the real world. Returning to the DMV felt like coming home, embracing a sense of belonging and endless opportunities.
Creating an Ecosystem of Success
Sterling: It’s impressive how you’ve built a supportive environment for your team. What drives you to focus on creating and retaining good people?
Rhett: My goal is to create, attract, and retain talent, build my own community, and develop my potential alongside my peers. I’m not interested in emulating others’ success or seeking fame. I believe in making a positive impact on others’ lives, not just my own.
Overcoming Professional Hurdles
Sterling: What has been the biggest professional hurdle you’ve had to overcome?
Rhett: The biggest hurdle I think I’ve had to overcome? Well, there are two. One was with Jolie Gelato because, outside of creating something in the kitchen, I had to go to class for this. I had to learn new information and invest a lot of money and time into learning how to be a food entrepreneur. I’ve never been in the food industry, so this was a new learning curve.
The fight business is elusive, and entering it is a challenge. I met someone who took me on a journey to survive in this cutthroat industry. There are nefarious characters in the fight business, and I learned tenacity from my understanding of diplomacy, even when faced with unfavorable situations.
Giving Back to the Community
Sterling: You serve on several boards in various roles. What motivates you to give back to the community, and how do you choose the organizations you support?
Rhett: I initially had no knowledge about boards or nonprofits, but my work ethic and character led to me being offered board positions. Serving on these boards has been enriching. I focus on the collective and strive to give exposure to those who may not always be visible. I currently serve on the Maryland Black Chamber of Commerce, Prince George’s Regional Chapter Board, and We Care DMV (formerly United Cerebral Palsy). I used to be on the National Concierge Association board, but I had to resign due to the demands of Jolie Gelato. Working with so many people for altruistic reasons has been enriching.
Future Goals and Aspirations
Sterling: What long-term goals do you have? What projects are you working on that may be coming up?
Rhett: Jolie Gelato plans to expand the business nationwide and eventually offer franchising opportunities. He’s also interested in scriptwriting and has started working on a film based on his own experiences. Rhett sees his son as his legacy and believes in the potential of the younger generation.
